5 Reasons to use Cinema Advertising

Cinema advertising is one of the cheapest and most effective forms of advertising to a mass audience, starting from just a few dollars per screening. So why should you use cinema advertising and what are the benefits in comparison to TV or newspaper ads?

Here are 5 fantastic reasons to choose cinema advertising.

1. Affordability

Compared to other promotional techniques cinema advertising is very affordable. It is also much more likely that your cinema ad will capture the attention of the audience more than just showing on television. Cinema goers are an attentive audience with few distractions so you truly get value for money for each time your ad shows to a crowd. Plus, if you already have a TV commercial made it can be very cost-effective to convert your ad for the

2. Predictable Demographics

Whenever you look to promote your business you like to know what type of audience will see your promotion. Within a cinema you get exposure to almost all ages and walks of life. What statistics do show though is that the cinema audience typically features a cross section of demographics that is targeted by many businesses. Approximately 45% of people who go out to watch movies are 25 to 49 years of age and over half of the audience are considered educated, employed and likely to have disposable income.

3. Build Trust

Cinema goers perceive the advertising they see at the movies to be from professional, trusted brands. You don't have to worry about producing ads yourself, as there are producers, scriptwriters, visual designers that can help you achieve your goals. Now you also have the option for digital promotion, combining  and computer graphics. The sounds and visuals based on your ideas will leave a lasting impression on your audience and help boost the credibility of your brand.

4. Emotional Impact

Cinema goers prepare themselves for an emotional experience. This puts your brand in a prime position to make a lasting impression and for you to differentiate yourself from your competitors. The Simple techniques such as offering promises ahead of your competitors will make an emotional impact on your audience. Your ad will be vibrant with a one liner or a catchy phrase, which will promote your website, as nearly all customers will forget advertised phone numbers.

5. Increase Brand Familiarity

Cinema ads give your brand the opportunity to make an impact on a captive audience. And, with your ads showing many times a week your brand can build familiarity with regular cinema goers. A recent study showed that people who regularly go to the movies are loyal to familiarity, such as shopping at the same place each week, and also over 80% of these people live close to the cinema. This means that if you are a local business then advertising in a cinema close to your location can be a fantastic way to build your brand with locals. If your business has broader appeal then you can advertise in many cinemas.

Cinema advertising combines excellent visuals and stimulating sound effects that are played on a large screen through high quality speakers. Whatever form of business you have, cinema advertising is perfect for impacting your audience. Cinema advertising will boost your business's image thought the five reasons that have been discussed. For more information visit Brisbane Cinema Advertising experts OzCo